What’s in a Name?
I can’t speak for everyone with the last name Sweet, but you’ll find I do my best to live up to it. When you hire me, you get reliability, an easygoing nature, a passion for words, and efficiency developed from three decades of experience with big ad agencies, boutique design firms, and businesses across a wide variety of industries.
Words Can Make or Break Your Business
Most companies end up confusing prospects and customers—or turning them off completely—because they can’t convey written information effectively. As the language of your brand, your copy tells people what your organization is like. Most people prefer doing business with companies that are consistently smart, thoughtful, clear, interesting, and generous. What does your copy say about your brand?
Convey your brand essence
Deliver facts and context
Lead buyers to the right decision
Every Business Leader Has a Book Inside
If you’ve got a great success story, share it. It’s easier—and more rewarding—than you think. If you can talk about it, I can write it. People CRAVE good advice about how to get ahead in life, professionally and personally. If you’ve got an idea for a business or self-help book, let’s bring it to life together.
Make a big impact
Open new doors
I won the first J. Walter Thompson Copy Test offered by the agency’s Chicago office. After seeing an ad headlined, “Write If You Want Work,” I beat the odds and landed a job as a junior copywriter at JWT. About two years later, I moved to Boston to work at the ad agency now known as DigitasLBi. After a year as a full-timer, I started freelancing so I could make a feature film and spend half my time in sunny Phoenix, Arizona. Now a full-time desert dweller, I also write and perform synthpop songs as Electric Sol.
Good writing makes it easy to tell compelling stories in any industry. Here are just some of the clients I’ve had the privilege of working for:
ALX Pallet Systems
Arizona Charter Schools
AX for Pharma
Desert Troon Companies
Knob Creek Bourbon
March of Dimes
Premier Cruise Lines
Science Foundation Arizona
Van Horssen Group
Woodspur Date Farms
Imagine yourself on bookshelves everywhere!
Contact me now about choosing the best words to attract and keep customers.